A Genius Playbook to Monetizing A Small Audience

1. What’s your goal?

You want to make real money, meaningful impact, and creative freedom without chasing virality, endless posting, or the hamster wheel of “scale.”

You want a business powered by a few hundred believers, not millions of casual scrollers.

You want depth, trust, and ownership because that’s the stuff that actually compounds.

2. How are you gonna get there?

Step 1 — Pick Your Niche / Promise

• Identify: What specific result do you help people achieve?
• Make it narrow, concrete, undeniable.
• Remember: clear > clever.
• Example: “I help creators monetize their first 25 paying customers.”

Step 2 — Start an Email List

• Social = borrowed attention.
• Email = owned attention.
• Build a simple lead magnet (checklist, worksheet, mini-guide).